Power Moves

"This all started on a couch and we both had a vision to change the world. Then we said 'let's do it!' and then it happened". 

Two guys from the Dallas area cofounded a company that would exemplify what it really means to work together unselfishly and achieve great heights beyond imagination. Tru Def and Trevoy Pointer have put together an unstoppable combination of teamwork and passion as to push their brand "Tru Society" and their clothing line "Aufstand". These two guys have exceptional individual success which leads to collective success. Their mission is to inspire others to chase their dreams as they chase their own. 

Recently, Trevoy made the front cover of Platinum Urban Magazine's 5th Year Anniversary release as one of Dallas' Successful Entrepreneurs. Trevoy's inspiration comes from the importance of branding and culture. "I am inspired by branding because I understand how it works. I know that I have more learning to do but on a basic level, I understand how it works and I want to use my knowledge to shift culture in a way that I think it should be shifted. At the end of the day, I am here to inspire people to be the greatest person they can be by pushing myself to be that person they look up to". 

Tru Def has been on rampage with his music career. Just the past two weeks alone, Tru Def made his debut at SXSW with two performances, Pepsi producers reached out to him to do an impromptu Pepsi commercial for their #OutOfTheBlue Campaign and he naturally made a huge move by participating in a freestyle session with Ty Dolla $ign. More recent than that, Tru performed his best set yet at the Raw Artist Dallas Season Opener at the wonderful venue Gas Monkey Live and put on an outstanding performance. The same weekend, he was contacted by supporters letting him know that he had appeared on Ty Dolla $ign's documentary for his upcoming album that now has 65K views and 200+ comments. Tru is constantly aligning himself for greatness and he isn't stopping anytime soon. "I just want the world to be a better place. I believe God has sent me here for a reason and that's to inspire others through my talent. I have accepted that challenge and I will continue everyday".

These two individuals have come together for the sole purpose of inspiring others and it helps that they've known each other for 11 years. There's no telling what these two will do next but you should definitely keep an eye out for them. They seem to make nothing but power moves in everything they do. Be inspired to be the greatest you can be! 

#trusociety #aufstand


Tru Is On A Mission


Recently, Tru Def has really made critical moves for his music career. Last week, Tru made his debut at SXSW with two performances. Tru found himself in the midst of a freestyle session with Ty Dolla $igns. Lastly, he was invited by Pepsi producers to do an impromptu commercial for Pepsi's #OutOfTheBlue campaign. 

Tru has truly carved his on space in the industry and has separated himself from most. Each performance, each day, Tru is embodying the true meaning of passion, empathy and persistence. 

Tonight, Raw Dallas is having their season opener at Gas Monkey Live and Tru will hold his segment at 9:15PM. Tonight will be one of Tru Def's biggest performances yet! Make sure you're there because you don't want to miss one of the most promising acts of the future. 


#trusociety #aufstand  

Platinum Urban Magazine Entrepreneurial Edition features Trevoy Pointer

Platinum Urban Magazine has chosen to recognize Trevoy Pointer as one of the most successful ad forward-thinking entrepreneurs in a extremely growing Dallas, TX. Trevoy will be featured in PU's print release in multiple locations around the DFW. Be sure to grab a copy March 31st to get insight!


Lucky Dog Books - Oak Cliff and Lochwood Locations

Paperbacks Plus - Mesquite, Texas

The Doc Bookship - Ft. Worth, TX

Transformation Barber Lounge - Hurst, TX

Rain, sleet or snow, Tru Def delivers extreme professionalism and a hell of a show. ​


The streets were icy and snow poured down the city of Dallas. The weather was irrelevant to Tru as he put on one of his best performances yet. Tru was on stage for 45 minutes as he smoothly ran through his set. He started with singles from his album "Crown" while people in the audience went along with his words. Transitioning from album favorites to some unreleased tracks (the lucky ones who were in attendance got a chance to experience the new singles). Tru didn't disappoint as he finished with the song "Forever King".  

Sweating and poised, Tru thanked everybody for enduring the horrid weather and thanked ISHI for bringing him on board for the opener. Amazing. 

Be sure to stay up with Tru Def and Tru Society. Tru will have a heated March with shows in Alexandria, LA, Austin, Texas (SXSW) and finishing the month off in Dallas, Texas.