ROLLING OUT MAGAZINE
''The Law of Attraction was definitely shining on Tru Def. Following the freestyle session with Ty Dolla $ign, Pepsi producers invited him to shoot a Pepsi commercial for their “Out of the Blue” campaign. Also, shortly after the festival, Tru Def was tapped on the shoulder by Bud Light to participate in their #WhateverUSA campaign. Lil Jon, Snoop Dogg and Diplo were all part of the campaign. At the very moment when Tru Def hit the stage after being brought up by Lil Jon, Tru knew that was a defining moment. ''
THIS IS 50
'' Tru Def is a spiritual guy whose lyrics have depth and allow fans to connect with him. His music is fun and LAID BACK, and he infuses several styles within each song. His tracks often have a deeper message to the lyrics that people can listen to each track repeatedly and catch new phrases of inspiration.''
'' When Dallas native Tru Def opened for Bun B. at a show in San Antonio two weeks ago, it was another serendipitous moment in a career full of them. - Tru Def was recently endorsed by K-Swiss and has also put out his third album, DreamsIIReality. The finished product is reminiscent of a motivational seminar mashed with hi-energy noises. “From the Start” is political plea while “High Power” aggregates past rappers’ slogans. Tru Def considers it his duty to lift up other rappers, particularly those from Dallas. ''
‘’IT IS IMMEDIATELY CLEAR THAT TRU DEF’S LYRICS ARE MEANINGFUL, COMMUNICATIVE, AND INSPIRING. WHAT’S SO STRIKINGLY REAL IS HIS CONVICTION THAT EVERY PERSON ON THIS PLANET WAS PUT HERE FOR A REASON’’ -DALLAS OBSERVER
‘’FRESH-FACED RAPPER DESMOND AKA TRU DEF IS DEVASTATINGLY DAPPER, CHEERFULLY OPTIMISTIC, & AN INSPIRES VISIONARY WANTING TO SHARE HIS CREATIVITY WITH THE WORLD.'' -CULTURE-HYPE
‘’TRU’S CONSTANTLY CHALLENGES HIMSELF IN EXPLORING VARIOUS MUSIC PALETTES. HIS SOUND'S MODERN YET UNIQUE ENOUGH TO PROVIDE AN ENJOYABLE EXPERIENCE TO LISTENERS. TRU’S PERPETUAL GROWTH HAS BEEN THE MOST IMPRESSIVE THING ABOUT HIM. ONE COMMON TRAIT EVERY SUCCESSFUL ARTIST HAVE IS THEIR RELENTLESS PURSUIT OF EXCELLENCE. THIS ENTAILS INFECTIOUS WORK ETHIC, WILLINGNESS TO TAKE RISK, AND MOST ALL THE DESIRE TO DISRUPT/CHANGE THE INDUSTRY FOR THE BETTER, WHICH TRU DEF PROVIDES ALL TRAITS. ‘’ -MUSIC A&R
''LAST NIGHT TE VIBES WERE IMPECCALE AT AUFSTAND'S POP UP SHOP THAT TOOK PLACE AT THE ALL NEW UPPER UNDERGROUND. THE EVENT INCLUDED BEAND NEW AUFSTAND MERCH, A FASHION SHOW, A SPECIAL PERFORMANCE BY TRU DEF, AND FREE DEEP EDDY VODKA AND RED BULL ALL NIGHT LONG. DALLAS TRULY SHOWED UP LAST NIGHT, AND THE PARTY GOERS WERE ALL BEAUTIFUL WITH WONDERFUL SPIRITS!'' -COSIGN MAG
''FRESH-FACED RAPPER DESMOND AKA TRU DEF IS DEVASTATINGLY DAPPER, CHEERFULLY OPTIMISTIC AND AN INSPIRED VISIONARY WANTING TO SHARE HIS CREATIVITY WITH THE WORLD. ''-BLITZ MAG
'' TO TOP OFF THE NGHT, TRU HOPPED ON STAGE TO PERFORM A NEVER-BEEN-HEARD SONG FROM HIS ALBUM. THE CROWD WAS SO HYPED UP THAT THE FLOOR WAS SHAKING...LITERALLY!'' -DFW STYLE DAILY